I’m a creative director and copywriter with over 20 years of experience under my belt. I also hold an educational background in art direction and design. I’ve worked on some of the biggest brands in the world, won awards from around the world, and worked at agencies on the other side of the world. I’ve touched just about every type of “advertising” there is – from web, social, and digital to film, print, radio, and experiential. I’ve even designed a 75,000 sq.ft. company headquarters. I believe in big ideas, strong branding, process, teamwork and mentorship; I believe in the semicolon and the serial comma. I’m a highly experienced Creative who looks at every project from every angle and who finds joy in all things creative.
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Agency Experience
2024 – Present: Freelance (Creative Director)
2021 – 2024: Motive Toronto (Creative Director)
2020 – 2021: SkipTheDishes (Creative Director)
2017 – 2020: Freelance
2016 – 2017: Cheil Worldwide, Seoul (Global Associate Creative Director - Contract)
2014 – 2015: Lowe Roche, Toronto (Associate Creative Director)
2011 – 2014: Innocean Canada, Toronto (Associate Creative Director)
2008 – 2011: Freelance
2007 – 2008: MacLaren McCann, Toronto
2005 – 2007: Zig/CP+B, Toronto
2003 – 2005: Y&R, Toronto
2002 – 2003: TBWA Toronto (Internship)
Client Experience
Automotive: Ford, General Motors, Infiniti, Jaguar, Kia Motors, Nissan
Beverage: Boxed Water, Captain Morgan, Jack Daniels, Molson Canadian, PepsiCo
Communications: Aliant/Bell, Rogers, Virgin Mobile
Consumer: Adidas, Durex, Ms. Vickie’s, Mr. Clean, Quaker, Ruffles, SmartFood, Tostitos
Financial: Interac, Johnson Insurance, MasterCard, Royal Bank of Canada, Sun Life Financial
Food/QSR: Mr. Sub, New York Fries, PitaPit, Quiznos, South St. Burger Co., Tim Hortons
Government: Government of Ontario, Ontario Lottery and Gaming
Public Service: Cycling Canada, Evergreen, Kids Help Phone, MotionBall, Support in Motion
Retail: Grand & Toy, Ikea, Sherway Gardens, Sobeys
Technology: Google Play, Samsung
Travel: Four Seasons, JW Marriott, WestJet
Awards + Recognition
Ad Stars
AdFest
Ads of the World
Advertising Design Club of Canada
Applied Arts
Bessies
Cannes Lions
Clio
Clio Sports
Communication Arts Advertising Annual
D&AD
Extra Awards
London International Awards
Marketing
Media Innovation Awards
New York ADDYs
New York Festivals
One Show
Spikes Asia
Webby Awards
Education
Humber College: College Graduate Certificate (Media Copywriting)
International Academy of Design: Associate Degree (Advertising Design)
Forest Hill Collegiate Institute: High School Diploma
Agency Experience
2024 – Present: Freelance (Creative Director)
2021 – 2024: Motive Toronto (Creative Director)
2020 – 2021: SkipTheDishes (Creative Director)
2017 – 2020: Freelance
2016 – 2017: Cheil Worldwide, Seoul (Global Associate Creative Director - Contract)
2014 – 2015: Lowe Roche, Toronto (Associate Creative Director)
2011 – 2014: Innocean Canada, Toronto (Associate Creative Director)
2008 – 2011: Freelance
2007 – 2008: MacLaren McCann, Toronto
2005 – 2007: Zig/CP+B, Toronto
2003 – 2005: Y&R, Toronto
2002 – 2003: TBWA Toronto (Internship)
Client Experience
Automotive: Ford, General Motors, Infiniti, Jaguar, Kia Motors, Nissan
Beverage: Boxed Water, Captain Morgan, Jack Daniels, Molson Canadian, PepsiCo
Communications: Aliant/Bell, Rogers, Virgin Mobile
Consumer: Adidas, Durex, Ms. Vickie’s, Mr. Clean, Quaker, Ruffles, SmartFood, Tostitos
Financial: Interac, Johnson Insurance, MasterCard, Royal Bank of Canada, Sun Life Financial
Food/QSR: Mr. Sub, New York Fries, PitaPit, Quiznos, South St. Burger Co., Tim Hortons
Government: Government of Ontario, Ontario Lottery and Gaming
Public Service: Cycling Canada, Evergreen, Kids Help Phone, MotionBall, Support in Motion
Retail: Grand & Toy, Ikea, Sherway Gardens, Sobeys
Technology: Google Play, Samsung
Travel: Four Seasons, JW Marriott, WestJet
Awards + Recognition
Ad Stars
AdFest
Ads of the World
Advertising Design Club of Canada
Applied Arts
Bessies
Cannes Lions
Clio
Clio Sports
Communication Arts Advertising Annual
D&AD
Extra Awards
London International Awards
Marketing
Media Innovation Awards
New York ADDYs
New York Festivals
One Show
Spikes Asia
Webby Awards
Education
Humber College: College Graduate Certificate (Media Copywriting)
International Academy of Design: Associate Degree (Advertising Design)
Forest Hill Collegiate Institute: High School Diploma