SkipTheDishes recently underwent a major transformation. In addition to navigating the Covid pandemic and a global merger with Just Eat Takeaway.com, Canada’s largest delivery app evolved its brand architecture with a new ethos empowering Canadians to live life on their own terms. To help communicate this new direction, we turned to our beloved celebrity actor and his assistant. Not only did Jon capture the new brand spirit in his own charming way, he showed how RTBs like Skip’s new loyalty program and breadth of local restaurants all ladder up to it.

Role: Strategy, Creative Direction