Ruffles x Raptors — Brendan Sack

What could a potato chip and an NBA team have in common? A lot more than you might think. Especially when you’re talking about Ruffles and the Toronto Raptors. Both brands have been shaped in their own unique way. Ruffles, the first ridge-cut chip on the market; Raptors, the first and only NBA team in Canada. As an official team sponsor, Ruffles wanted to build the perfect culture bridge between the two brands, so we came up with Cut Different and created an epic fashion collab: a capsule collection cut from northern cloth which fans and players alike would want to get their claws on. Working with Canadian-Ghanian designer Spencer Badu and Raptors all-star Paskal Siakam, the collection featured multiple pieces to be won, including a very limited jacket which was proudly displayed on game night.

Role: Strategy, Creative Direction