Ruffles x Raptors — Brendan Sack

What could a potato chip and an NBA team have in common? A lot more than you might think. Especially when you’re talking about Ruffles and the Toronto Raptors. Both brands have been shaped in their own unique way. Ruffles, the first ridge-cut chip on the market; Raptors, the first and only NBA team in Canada. As an official team sponsor, Ruffles wanted to build a cultural bridge between the two brands, so we came up with Cut Different and created an epic fashion collab; a capsule collection cut from Northern cloth both fans and players would want to get their claws on. Working with Canadian-Ghanian designer Spencer Badu and Raptors all-star Paskal Siakam, the collection featured multiple prize pieces, including a very limited jacket which was proudly displayed on Ruffles game night.

Role: Strategy, Creative Direction