Doritos Von Miller — Brendan Sack

It’s not every day an NFL superstar tosses you an opportunity. But that’s what happened when Buffalo Bills linebacker Von Miller grew a triangle hair patch in the back of his head. Since triangle-shaped Doritos was in the midst of a campaign owning all things three-sided, we knew there was a touchdown to be scored and so the contest #NameThatTriangle was drawn up. Featuring Von himself, we invited football fans across the US to come up with a name for his iconic hair. The prize? Tickets to Super Bowl LVII. Supported with launch, sustain, and announcement tactics plus an exclusive tailgate experience for Bills fans, the contest garnered thousands of names, hundreds of triangular haircuts, and a couple of lucky winners.

Role: Creative Direction, Copywriting