SkipTheDishes Mooby's — Brendan Sack

Every new restaurant that comes on the Skip delivery network is important. But some are extra special, like Mooby’s, the fast food pop-up phenomenon from legendary cult filmmaker Kevin Smith. After winning the RFP for exclusive delivery in Canada, we created a launch campaign to drive both awareness and order volume in the Greater Toronto Area. Borrowing from the humour of movies like Clerks and Dogma where Mooby’s appears, the creative included everything from traditional OOH to digital and even an Instagram Live Q&A with Kevin Smith himself. Key results: OV was 47% higher than top performing independent restaurants in all four GTA zones. Yum.

Role: Creative Direction, Copywriting