Claussen Just the Brine

Great ideas don’t always come from a brief. Sometimes they come from unscripted moments in culture. Such was the case when Dua Lipa shared her Diet Coke and pickle recipe. Before it caught fire our Claussen social team had picked up on it, so when the video went viral we were ready to drop something big. Not only did we tease fans with the idea of a new pickle juice beverage, within months we actually made it - no small feat for the R&D department at Kraft Heinz. The launch for Claussen Just the Brine was also a hit, one that surely would have made a party gal like Dua Lipa proud.

Role: Creative Direction