Launching People is a global initiative created for Samsung to help unleash the potential of people through Samsung technology. As part of this, we made two VR apps: one to help people overcome their fear of heights, the other to overcome their fear of public speaking. It was promoted with a global campaign that was supported regionally by several countries including Brazil, Canada, China, Russia, and Germany. The pre-launch films garned over 59 million views combined, while the whole campaign generated a whopping 429,555,383 impressions.

Role: Creative Direction, Copywriting (film, UX app & web)