Bubly Michael Bublé — Brendan Sack

Great advertising has the ability to immortalize brand names. Take bubly, for example. Ever since Michael Bublé, the famous modern-day crooner, tried to convince everyone it was actually pronounced bublé, the flavoured sparkilng water has skyrocketed to the top of the carbonated beverage segment. To further cement its status and meet the demands of consumers, new flavours are constantly added. In 2023 there were almost a dozen varieties available in Canada with more to come. To let everyone know about the flavour range, including new Raspberry bubly, we brought back Mr. Bublé to personally deliver the news to Canadians coast-to-coast.

Role: Creative Direction, Copywriting