Samsung Note 7 Launch — Brendan Sack

The launch of a new phone model is critical for Samsung. Our objective was to brand and create an official global introduction film for the Galaxy Note 7 that not only called out its main selling features in a simple, concise way, but also declared its position in a highly competitive marketplace. With over 30 million views, the film helped the Note 7 become Samsung's most successful launch ever - until its infamous recall, of course.

Role: Copywriting